Rivian: Global Brand Campaign

Inspired not only by real Rivian owner stories but also a desire to subvert traditional car ads, the global 360 brand campaign Real Rivian Adventures came to life.

The launch spot in Rivian’s first ever 360 brand campaign, Last Lemonade Standing takes inspiration from The Carter Family who used ingenuity and their R1T to power the most unique lemonade stand on the block.

Following Lemonade, Rivian launched Saving Summer, Bayou Country and The Milk Run - all taking inspiration from real Rivian experiences from real Rivian owners.

Role: Executed Rivian’s first and only 360 global brand campaign.

Agency: Mojo Supermarket

Award Recognition

System1 | Ad Of The Week (2025; Last Lemonade Standing)