Real Rivian Adventures: Last Lemonade Standing

Inspired by not only real Rivian owner stories but also a desire to subvert the traditional car ad, the campaign Real Rivian Adventures came to life.

The launch spot in Rivian’s first ever 360 brand campaign, Last Lemonade Standing takes inspiration from The Carter Family who used ingenuity and their R1T to power the most unique lemonade stand on the block.

Role: Produced Rivian’s first 360 brand campaign, including the launch spot Last Lemonade Standing.

Agency: Mojo Supermarket

Award Recognition

System1 | Ad Of The Week (2025)