Rivian: Owners in the Wild

A camping companion. A DJ booth. An urban or backroad navigator. A Rivian meets you wherever you are on your adventure.

A celebration of the creativity and ingenuity of the Rivian owner community, Owners in the Wild recognizes the unique capability of Rivian’s flagship products.

Role: Executed Rivian’s first and only 360 global brand campaign, including Owners in the Wild.